Posted on: Friday, September 28, 2012
I'm pretty picky when it comes to watches, hence why I rarely ever rare them. Not surprisingly, I prefer watches that lack bling, are a little sportier, and are modern. I was pretty intrigued when I read about 1:Face Watches — and even more interested in the aid behind the clocks.
The concept behind 1:Face is one that we all know well — you buy something, someone gets help. 1:Face has a great metrics chart about how the purchase of their product can help people obtain food, water, breast cancer screenings, efficient stoves, and AIDS treatment or contraceptives.
While I think all of the causes are very important, I am particularly fond of the yellow watch. It just so happens that this also goes towards Charity Water, a non-profit organization who bring clean drinking water to those in developing countries. Water is such a basic resource that unfortunately many people don't have easy access to. I think it's such an important and often overlooked cause — and by looking at the metrics it's easy to see that it takes a lot of watches to get a well in Rwanda. Did you know that 884 million people lack access to clean water? That three times the population of the entire United States for something that you and I take for granted every single day.
The white watch is also a handsome choice with aid going to The Millennium Campaign. To open up about my past a little bit, back in 2009 I had become unemployed and was living on friends' couches — that's a sugar coated way of saying that I didn't have a place to live. It's no secret that sometimes I can be terrible at asking for others for help, and on most days I didn't know if I was going to be able to eat. I was fortunate enough to have access to food pantries in Ohio until I was cleared to be on the state's food assistance program — so I can easily say that the issue of hunger hits home.
I was lucky and could access government programs to help me for the short while that I needed it before I got on my feet again. I'm still very aware that not everyone has that support, though, especially in other parts of the world and in low-income areas of our own country. The Millennium Campaign aims to end poverty by 2015 — which is a hefty goal. There are many issues that lie deeper which cause a food shortage — including agriculture and corporate farming, to name a few. That aside, awareness is very important for this cause and I think it's a step in the right direction.
1:Face launches the Monday and I think it will be interesting to watch this company (no pun intended) and trace how they develop. Which face would you choose?