MINI PENNY: Review // Ion Color Brilliance Brights Hair Color

Sunday, July 28, 2013

Review // Ion Color Brilliance Brights Hair Color

I've only recently stumbled upon Ion Color Brilliance Brights. For the most part, I'd say they're a good alternative to other hair colors I've used and have a wide range of semi-permanent colors.

When I first started dying my hair purple back in March, I was bouncing between Manic Panic (my old standby) and a temporary hair color conditioner. Someone suggested I give Ion or Pravana a try, so I hopped over to Sally's to take a look at Ion's ingredients.

Note: I'm highly allergic to a compound called para-phenylenediamine that is found in most hair dyes, so I have to be really careful. Ion doesn't use PPD, so after staring at the display for about 45 minutes, I decided to use equal parts titanium (grey) and lavender.

I lighten my roots as much as possible. I have dark brown hair and I'm almost always able to lift them to a bright white. As for the Ion dye, it doesn't smell as nice as many others I've used — but it doesn't stay in my hair. The formula is thick — I push two tubes and should honestly be using three. The directions suggest 20-40 minutes processing time, but I put on a cap and leave it in for two hours.

The end result is a nice, neutral purple with grey undertones. The color fades very slowly (for reference, it was two months since my last touch up).

Overall, I prefer this dye over Manic Panic. I have yet to try Pravana and verify whether or not it uses PPD. Any insights on this?

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